top of page
HOME

BREAKING MOLDS IN  COMMERCE

WE ARE YOUR FRACTIONAL HEAD OF eCOMMERCE AND CMO

SERVICES

Our Mission

The Other Group transforms go to market strategy to drive sustainable growth for eCommerce merchants through data-driven strategies and customer-centric solutions.

SERVICES

The Problem We Solve

Most brands fail in eCommerce because they lack the right leadership to navigate the complexity of digital growth. Without an experienced digital executive, brands suffer from skyrocketing customer acquisition costs, low conversion rates, and stagnant revenue growth. Every day without the right eCommerce leadership is lost revenue and shrinking brand relevance.

How We Solve The Problem

We provide executive-level eCommerce leadership without the long-term commitment of a full-time hire. Our approach focuses on data-driven strategies that lower customer acquisition costs, boost conversion rates, and unlock sustainable revenue growth. We design customer-centric digital experiences that drive loyalty and lifetime value across all channels through agile testing, optimization, and omnichannel growth plans, Ultimately, we bridge the gap between vision and profitability.

SERVICES

The Other Group Advantage

TAILORED SOLUTIONS

Each client receives a customized playbook aligned with their unique goals

PROVEN FRAMEWORKS

Our methodologies are rooted in data, proven experiences, ensuring predictable outcomes

INDUSTRY EXPERTISE

We bring 50+ years of combined experience across B2B SaaS, e-commerce & marketplaces

ECOSYSTEM NETWORK

Access to a strong network of Shopify Plus marketing and development agencies, technology providers, and seasoned industry talent

SERVICES

Our Comprehensive DTC Services

PAID & ORGANIC GROWTH STRATEGIES

CUSTOMER SEGMENTATION & PERSONALIZATION

PLATFORM TECH TRANFORMATION

CONVERSION RATE OPTIMIZATION (CRO)

We develop campaign strategies across Paid, Email, SMS, SEO, and organic social channels

We Identifying high-value customer personas, and power revenue growth by aligning messaging and product offerings across channels accordingly

We audit and optimize tech stacks for scalable growth

Enhancing digital experiences to improve onsite conversions and maximize return on ad spend (ROAS)

SERVICES

Our Comprehensive B2B Services

GROWTH STRATEGY

We create GTM roadmaps driving funnel acquisition, retention, expansion that turn into recurring revenue growth

SALES

We craft enterprise level B2B sales playbook including Ideal Customer Profile (ICP), pitch, demo, negotiation, and closing

MARKETING

We develop demand generation via paid, retention, SEO, events, and social channels

PARTNERSHIPS

We construct ecosystem partnerships across agencies, affiliates, and strategic alliances

Meet the Team

dennis.jpg
Dennis Yao Yu

CEO

Ex - Shopify, Art.com, Firework, Leaf Group

Go-To-Market executive with 20 years of experience accelerating growth in retail, e-commerce, and marketplaces. A strategic leader with a track record of scaling businesses through sales, business development, and high-impact partnerships, driving revenue and market expansion in SaaS, e-commerce, and marketplace ecosystems.

 3X growth at Society6, played a pivotal role in Walmart’s acquisition of Art.com, spearheaded Shopify's customer success initiatives in growth, adoption, and retention, and led key partnership programs at Firework.

 Blending analytical rigor with a customer-centric approach to unlock new revenue opportunities, drive operational efficiencies, and position businesses for success.

queenie.jpg
Queenie Kung

Chief Strategy Officer

Ex - Samsung, Disney, StackCommerce

Growth-focused Marketing Executive with over 15 years of experience scaling businesses from startups to global corporations. Proven success in driving growth, optimizing customer journeys through strategic multi-channel marketing efforts. Led and built high performing teams across Paid, SEO, Social, Email, Content Marketing, and PR, while leveraging data-driven insights to inform strategy and execution

frank.jpg
Franz Bautista

Chief Growth Officer

Ex - Experian, McCann, RealSelf

Senior Marketing professional with 15 years of integrated communications experience. Possesses a comprehensive background in digital and print media, including client and agency side Direct Marketing management. Excellent Advertising skills - effective at communicating complex concepts to diverse audiences while working collaboratively across functional teams and with clients; highly analytical thinker and results-oriented

Anchor 1

Organizations

art-com-seeklogo.png
disney+.png
experian.png
incase.jpg
Samsung_Orig_Wordmark_BLACK_RGB.png
shopify-mono-black.png
society6.png
beachouse.png
cocoreef.png
beachocean.png
mccann.png
tyr.png
saatchi.png

Partners

klaviyo.jpg
shopify-mono-black.png

Contact Us

Ready to Accelerate Your E-commerce Growth?

CONTACT

THE OTHER GROUP

  • LinkedIn
  • White Instagram Icon

Copyright © 2025 The Other Group

All Rights Reserved

Join our mailing list

bottom of page