Case Study: Swimwear Anywhere Inc. (SWAW)
The Challenge
Services Provided: Platform Migration, Tech-Stack Consolidation, Retention Strategy, Fractional Head of Ecommerce, Cross-Brand Analytics
SWAW operates a diverse portfolio of fashion swimwear brands, but their digital operations were heavily siloed. They struggled with complex B2B and B2B2C setups on an outdated Magento platform, high software overhead from legacy tools like Listrak, a lack of cross-brand CDP tracking, and declining organic traffic that made portfolio-wide analytics nearly impossible.
Our Mandate
Act as the strategic operational hub to unify SWAW's brand ecosystem. The core objective was to eliminate technical bottlenecks, aggressively consolidate their marketing tech stack to reduce OpEx, optimize retention channels, and prepare the portfolio for a seamless omnichannel migration while driving immediate DTC cash flow.
How We Did It
We audited and aggressively consolidated their operations across retention, infrastructure, and revenue generation:
By the Numbers
What We Executed
Retention & CDP Consolidation
Migrated the entire SWAW portfolio from Listrak to a unified Klaviyo instance (negotiating a $45K allocation). This unlocked cross-brand analytics and allowed safe ingestion of 120K active profiles without triggering automatic tier-upgrade fees.
Omnichannel & Promotional Strategy
Executed data-driven promotional calendars including targeted threshold-free shipping and category-specific sales. Launched new affiliate marketing channels via Rakuten to drive measurable cash flow across the entire portfolio.
Infrastructure Standardization
Orchestrated the Shopify replatforming roadmap ensuring zero data loss across product variants. Standardized reviews via Okendo ($1,226/mo) and automated 9K annual returns via Loop Returns.
The Outcomes
Tens of Thousands in OpEx Eliminated
Slashed redundant software costs and removed the technical bloat dragging down portfolio margins across all three brands.
Single Source of Truth
Unified customer data across the portfolio for the first time — enabling cross-brand insights, shared audiences, and cohesive lifecycle marketing.
Primed for Market Expansion
Modernized the parent company's infrastructure and prepared them for aggressive multi-brand DTC growth and potential acquisition-readiness.