Our engagements follow a Crawl, Walk, Run model:

• Crawl (Audit): Fixed-fee engagement. A deep dive with the founder/CEO to identify your most urgent growth priorities. Typically 2-4 weeks.
• Walk (Sprint): Monthly retainer. 90-day execution sprint focused on proving value - building systems, playbooks, and pipeline infrastructure.
• Run (Scale):  Monthly retainer. Ongoing fractional leadership where we own a function (Head of Ecommerce, CMO, Head of GTM) and drive results.

No surprise invoices. We operate like your extended GTM team. You always know what you're paying and what you're getting.

• One of the partner leads every engagement personally - from the audit through execution. Unlike agencies that sell you the A-team and deliver the B-team, the partner is in the room for every strategic decision.
• Depending on your needs, we bring in senior specialists from our network. These aren't freelancers - they're ex-VPs and senior operators from Shopify, Casio, Nestle, Art.com, and high-growth startups. We assemble a focused team for your specific challenge, not a one-size-fits-all staffing model.

Three fundamental differences:

• We strategize AND execute. Agencies execute tactics. We sit in the strategy seat, build the plan, and do the work. No handoff gap between "the thinker" and "the doer." Oftentimes, we manage the agencies for you.
• Senior operators, not junior associates. Our team is composed of ex-VPs and senior directors - people who've run P&Ls, managed teams, and scaled businesses. Agencies typically send account managers and coordinators.
• Accountable like an executive, not a vendor. We're embedded in your business. We attend your meetings, own your KPIs, and are accountable for outcomes - not deliverables. When it stops working, we pivot. We don't send you a report and wait for next month's retainer.

Most engagements start with a 2-4 week audit and grow from there. The typical trajectory:

• Month 1: Audit and strategic foundation (Crawl)
• Months 2-4: 90-day execution sprint (Walk)
• Months 5-12+: Ongoing fractional leadership (Run)

Most clients stay for at least a year or more because there are always more levers to pull - CRM, paid, organic, marketplaces, partnerships. The natural transition point is when you hit $15-25M in online revenue, at which point it makes sense to build your own full-time team. At that point, we help you hire and transition.

We serve two distinct audiences:

• Omnichannel Brands ($1M-$25M revenue): CPG, apparel, beauty, wellness, and food & beverage brands scaling from wholesale into DTC and digital commerce. We serve as the Fractional Head of E-commerce.
• Early-Stage Tech Companies (Seed-Series A): Commerce technology, B2B SaaS, and AI companies building their go-to-market engine. We serve as a Fractional CMO or Head of GTM.

The common thread: companies at a growth inflection point that need senior leadership to break through - without the $300K hire.

Days 1-30 (Discovery & Foundation):

• We go deep - reviewing your sales motion, auditing your channels, mapping your customer segments, and identifying the 2-3 highest-impact opportunities. You get a clear strategic roadmap, not a 50-page deck that collects dust.

Days 31-60 (Playbook Development):

• We build the systems - sales playbooks, customer segmentation frameworks, partnership strategies, and competitive positioning. Everything is documented and repeatable, so it doesn't walk out the door when we do.

Days 61-90 (Launch & Activation):

• We activate - launching the programs, running the pipeline, measuring results, and iterating in real-time. By day 90, you should see measurable momentum.

Neither. We complement them.

• For brands, we often manage your existing agencies (paid media, email, creative) and provide the strategic layer they're missing. We're the conductor - your agencies are the orchestra.
• For tech companies, we work alongside your founding team to build the GTM infrastructure they need to scale. We fill the leadership gap, not the execution gap.

If you don't have a team yet, we help you build one - identifying what roles to hire, when, and in what order.

• This is actually our most common starting point. Most clients come to us after trying an agency that was "execution-only" - they ran the campaigns but couldn't connect the dots across channels or tell you why things weren't working.
• The difference is strategic ownership. Agencies optimize tactics. We diagnose the underlying GTM problem and build the system to fix it. Sometimes that means changing agencies. Sometimes it means changing the strategy that those agencies are executing against.

• Over 25 years, Dennis Yao Yu has built deep relationships across the commerce and technology ecosystem - enterprise brands, Shopify, agencies, VCs, and operators at every stage.
• When you work with TOG, that network becomes your network. We make warm introductions to partners, customers, talent, and investors. These aren't cold email intros, they're personal connections built over decades.
• Our clients have used these introductions to land enterprise partnerships, close distribution deals, recruit key hires, and get in front of investors. For many clients, the introductions alone justify the engagement.

Consultants advise. We operate.

• A consultant gives you a strategy deck and leaves. A fractional executive embeds in your business, builds the systems, attends the meetings, runs the pipeline reviews, and is accountable for results - just like a full-time executive, without the full-time cost.
• We're not dropping in for monthly advisory calls. We're in your Slack, on your dashboards, and in the weeds with your team.

We've built proprietary AI systems that give our clients an unfair speed advantage:

• Prospect intelligence that used to take 2 hours now takes 5 minutes
• Proposals and capabilities decks generated in 30 minutes instead of 4 hours
• Market research and competitive analysis at a depth that would normally require a full-time analyst

This isn't about replacing human judgment; it's about giving our senior operators better information, faster. The combination of 25+ years of domain expertise and AI-powered execution is what lets a small team deliver enterprise-level results.